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Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond. Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded limited Brands, with sales of over US$5 billion and an operating income of $1 billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models. Today, Victoria's Secret lingerie is the top performer for the conglomerate. Victoria's Secret, under Limited Brands, has a history of being sexy, youthful and romantic. Men and women have come to recognize Victoria's Secret as the place to buy a lingerie or perfume gift. Together, these three vehicles to market combined with Victoria's Secret aggressive marketing has made Victoria Secret the best known lingerie brand and brought greater attention to the lingerie industry. The most powerful, sexy and glamorous, Victoria's Secret, where you'll
find a dazzling assortment of intimate apparel.