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THE BRAND IDEA AND THE INSIGHT:The brand idea is to provoke a sense of adventure, which, exists inside most men true to the name CRUSOE. That's how the brand proposition â INNERWEAR FOR THE INNERSELF and the brand idea WHO ARE YOU INSIDE? was arrived.
WHO ARE YOU INSIDE? : The answer was that in your bare essentials you don't have to project anything to the world because you are with yourself. You can see what you truly are. Armed with this, CRUSOE was launched both in the market place and mind space dominated by other International brands.
THE BRAND LAUNCH:Jagannath Textiles launched âCRUSOEâ in the year 2009 and has extended its presence to 22 states now. CRUSOE already offers 40 styles under its existing ranges, namely BASE, NXT, XTREME, SURGE and THERMAL. Thus the brand was able to successfully sneak in to the customers mind and ensured a greater acceptance level.
RANGES OF CRUSOE: BASE ,NXT, XTREME, SURGE , THERMAL
ABOUT THE COMPANY:
Jagannath Textile Company Limited is in the textile field for nearly two decades. Until recently it was involved in spinning of open-end yarn and has to its credit one of the largest single location open end yarn manufacturing unit in India, which was set up in the year 2005. It also manufactures and markets ring spin yarn & greigh fabric. Head quartered in Coimbatore, the company is headed by its Managing Director Shri. Ramesh Kumar Tibrewal and has a dedicated work force of over 1000. The current turnover of the Company is Rs. 350 Crores.
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