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1956: Wilhelm Anger creates the brand CARRERA, taking inspiration from one of the most famous South American car races in the Fifties: the CARRERA PANAMERICANA1964: Optyl is patented; it is a special thermosetting material boasting a 20% lower weight than any other thermoplastic material, conferring permanent elasticity and dimensional stability.1970: The first goggles and helmets collection is developed.1977: CARRERA headquarters are established in Traun, Austria. Albrecht Rosenauer is the first CEO; he proposes to the market a new sports line of glasses which wins the world's favour. 2008: Carrera takes a leading role also in the fashion world, this milestone marks the beginning of a huge success on International level.2010: Carrera begins also its U.S. expansion.
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