iD Smart Casuals, the most striking range of footwear to hit the market happens to be an offering from M&B Footwear Pvt. Ltd., the robust footwear major operating in the Indian and the overseas sector.
iD footwear epitomizes the aspiration and attitude of the contemporary youth and their mind set, which now more than often looks at avenues that are a bit over the edge and go beyond the other available mundane options.
iD was conceived to float and promote a cutting edge, fashion brand that operates consistently on "differentials". iD's ongoing brand building exercise too has been stimulating as it continues to adopt a visible leadership stance in the category cautiously explored by its promoters and marketing team.
On the anvil now is the ID's Spring Summer '08 footwear collection comprising of latest and the best in fashion. Watch out !!