Guy Laroche was a French fashion designer and founder of the company that bears his name. Born in 1921, Laroche began offering men's fashions in 1966. The company's first foray into perfumes began with legendary Fidji for women, in 1966. The first men's fragrance from Guy LaRoche was 1972's Drakkar, which was later eclipsed by its more successful flanker, Drakkar Noir, in 1982. Guy Laroche passed away in 1989, but the fashion house and fragrances live on in the 21st century. The company offers fragrances in collaboration with L'Oreal. Guy Laroche fragrances were made in collaboration with perfumers Daniel Moliere, Pierre Wargnye, Josephine Catapano and Alain Astori. The exclusive range of Guy Laroche perfumes are now available at Yebhi.com, India's leading online shopping portal and one can buy them even on Cash on delivery.
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