Used since times immemorial and throughout ancient civilizations, chains has been associated as an adornment to add to the appeal and allure of a womanâs beauty. Womenâs jewellery made from precious metals gold, silver and platinum tends to be rather expensive and is usually studded with gems or has intricate detailing. Chains are either heavy or light weight which are most suited for formal events and occasional use. Chains for daily use is made using a host of materials like alloys, beads, silver, artificial stones, etc. in patterns that are usually dictated by current fashion trends. For men, it is mostly restricted to simple chains, while jazzy and funky chains have also gained wide popularity thanks to international celebrities. Young men generally prefer shiny and chunky chains to make a cool fashion statement. Upscale designers like Chanel started to show the multiple thick chains in their fashions, popularizing this hip-hop trend. Be it men's or women's , jewellery shopping online is becoming very popular due to the range as well as attractive prices. You can also buy chains on Yebhi, one of India's largest online shopping sites.