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About Asmi

Asmi in Sanskrit means “I AM”, and is the brand name for the jewellery of new age Indian woman, celebrating her new found economic and social independence. For her, self-indulgence and self-rewards are needs that co-exist along with her family, social or professional responsibilities. Asmi was launched in 2002 by Diamond Trading Company (DTC), which was subsequently taken over by Gitanjali Group. The brand aims to fulfill every woman’s innate need for self-expression while lauding her inner fire. Asmi caters to the woman of substance and satisfies her need for reward and recognition, evolving continuously to suit her style and personality. Asmi jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength and grace. In brief Asmi is for the woman of spirit. “

Asmi jewellery is priced very reasonably to make it affordable for our prospective customers who fall in the middle class and upper middle class categories. The design concept of Asmi Diamond jewellery revolves around curvilinear forms that symbolize the inner fire of women. Asmi offers jewellery in diverse styles: traditional, international, classic, and casual, for consumers of all age groups, tastes and budgets. With a growing hamper of brands, some already global, and each targeted to specific consumer and market segments. Simply log on to, one of the India’s leading online shopping portals and conveniently buy Asmi Jewllery online.

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