Duke Fashions (India) Limited pioneered the T-shirt culture, and gradually established several new trends in knitting garments and fabric research. In 1998, Thermal wears were introduced by Duke for the first time in India, under the brand name "Neva". Stringent quality control mechanisms punctuate the entire operations and make certain that the final products enjoy true value for money status and first choice of customer in India and abroad as well. The Company strives to be a good corporate Citizen, with several path-breaking eco-friendly initiatives to minimize pollution, e.g. waste water treatments, use of nature and eco-friendly materials such as dyes and chemicals, and recycling of polyester yarns. The goal, simply stated, is to ensure a "green, unpolluted environment".
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